Following a resolution passed this week in the New York State Senate, the section of President Street between Brooklyn and New York Avenues, where the Rebbe’s personal residence is located, has been named “Lubavicher Rebbe Way.”
A resolution sponsored by Sen. Zellnor Y. Myrie (20th Senate District) recognizes the Rebbe King Moshiach’s influence on the Jewish world and beyond. On the Senate floor Wednesday, Myrie said New York City is honored to recognize that message by co-naming President Street as “Lubavitch Rebbe Way,” and called on his colleagues to join him in honoring the Rebbe by increasing good works.
The Senate passed Resolution 545 and confirmed the street renaming.
The event drew a large crowd of community members, along with city officials and law enforcement, who came together to honor the Rebbe.
New York City Mayor Eric Adams attended the ceremony, paying tribute to the Rebbe’s profound influence on the city and his enduring message of moral clarity, unity, and uplift.
Proclamations were presented honoring the Rebbe’s impact and advancing his call for acts of goodmess and kindness to hasten the redemption with the coming of Moshiach.
The ceremony underscored the Rebbe’s timeless message and far-reaching impact as a leader whose vision continues to guide and inspire generations.
The proposal was originally proposed and supported by Crown Heights activist R. Yaakov Berman 30 years ago. The proposal was formally introduced by Councilwoman Crystal Hudson and has received significant support from local leaders and elected officials.
Crystal Hudson stated: “Rabbi Menachem Mendel Schneerson, known as the Lubavitcher Rebbe, is the seventh leader of the Chabad movement and one of the most transformative figures in modern Jewish history.”
On Friday, a “Lubavitch Rebbe Way” sign was attached to a lamppost at the corner of President Street and Brooklyn Avenue.